بررسی نحوه استفاده از پتانسیل های گردشگری چشمه آبگرم سمنان به کمک تحلیل SWOT

گوهری, مهدیه; فرزین, سعید; خیرالدین, علی

doi:10.22075/ceasr.2023.26679.1001

بررسی نحوه استفاده از پتانسیل های گردشگری چشمه آبگرم سمنان به کمک تحلیل SWOT

نوع مقاله : مقاله پژوهشی

نویسندگان

مهدیه گوهری ¹

سعید فرزین ²

علی خیرالدین ³

¹ دانشجوی کارشناسی ارشد، دانشگاه سمنان

² گروه مهندسی آب و سازه های هیدرولیکی، دانشکده مهندسی عمران، دانشگاه سمنان

³ استاد، دانشکده مهندسی عمران، دانشگاه سمنان.

10.22075/ceasr.2023.26679.1001

چکیده

با توجه به هزینه نسبتا کم درمان در ایران نسبت به کشور‌های دیگر، در صورت برنامه‌ریزی و بازاریابی دقیق می‌توان گردشگران سلامت زیادی را جذب کرد. با توجه به قرارگیری استان سمنان در دامنه‌های جنوبی البرز، این استان از داشتن نعمت الهی چشمه‌های آبگرم بی‌بهره نیست. یکی از چشمه‌های معروف آبگرم استان سمنان‌، چشمه آبگرم سمنان می‌باشد که در فاصله ۲۲‬ کیلومتری شمال‌غربی شهرستان سمنان قرار دارد. آبگرم سمنان به دلیل وجود سه چشمه مجزا که هر یک خواص دارویی خاص خود را دارند، در نوع خود بی‌نظیر است. در پژوهش حاضر، با استفاده از تحلیل SWOT که مبتنی بر نقاط قوت، ضعف، فرصت‌ها و تهدیدهای موجود در یک پروژه است، به بررسی و مقایسه دو گزینه‌ الف) احداث جاده و ب) انتقال آب چشمه آبگرم و احداث مجتمع آب‌درمانی در داخل شهر سمنان و شهرهای حومه پرداخته شده است. با توجه به نتایج مدل راهبردی SWOT، گزینه (ب) با 15 نقطه قوت در برابر 4 نقطه ضعف و 10 فرصت در برابر 3 تهدید، به عنوان بهترین گزینه جهت بهره‌مندی هرچه مطلوب‌تر از پتانسیل‌های چشمه آبگرم سمنان انتخاب شد. با ایجاد زیرساخت‌های مناسب جهت انتقال آب چشمه آبگرم به شهر سمنان و احداث مجتمع آب‌درمانی و ایجاد امکانات اقامتی مناسب برای گردشگران، این شهر می‌تواند به عنوان قطب درمانی در کشور معرفی شود. این امر، به اشتغال زایی و رشد اقتصادی شهر نیز منجر می‌شود.

کلیدواژه‌ها

چشمه آبگرم سمنان

انتقال آب

احداث جاده

تحلیل SWOT

مجتمع آب درمانی

رشد اقتصادی

عنوان مقاله English

Introducing the Tourism Potentials of Semnan Hot Spring by SWOT Analysis

نویسندگان English

Saeed Farzin ²

Ali kheyroddin ³

² civil engineering

³ semnan univercity

چکیده English

Background and Objectives: Penetration of surface water into the ground creates groundwater aquifers. Groundwater also comes to the surface of the earth in the form of a spring or hot spring, which in many cases brings a large amount of salts with it. In Iran, hot springs are widely scattered, especially in the foothills of Alborz and Zagros mountains. Studying the challenges and providing solutions for proper use and easy access to these springs have always been of interest to experts. Health tourism and therapeutic tourism is one of the fields that plays a significant role in the development of tourism. Considering the relatively low cost of treatment in Iran compared to other countries, in case of careful planning and marketing, it is possible to attract many health tourists.
Materials and Methods: Due to the location of Semnan province in the southern slopes of Alborz, this province is not deprived of the divine blessing of hot springs. One of the famous spa springs of Semnan province is Semnan hot spring, which is located 22 kilometers northwest of Semnan city. Semnan spa is unique due to the presence of three separate springs, each of which has its own medicinal properties. In this research, by using SWOT analysis, which is based on the strengths, weaknesses, opportunities and threats in a project, two options are examined and compared: a) building a road and b) transferring water from Semnan spa spring and building a hydrotherapy complex.
Results: According to the results of the strategic SWOT model, option (b) with 15 strengths against 4 weaknesses and 10 opportunities against 3 threats was chosen as the best option to benefit as much as possible from the potential of Semnan hot spring.
Conclusion: By creating suitable infrastructures to transfer water from the spa spring to Semnan city and building a hydrotherapy complex and creating suitable accommodation facilities for tourists, this city can be introduced as a therapeutic pole in the country. This also leads to job creation and economic growth of the city.

کلیدواژه‌ها English

Semnan geyser

Water transfer

Road construction

SWOT analysis

Hydrotherapy complex

Economic growth

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